Edible Arrangements helping veterans build businesses

WALLINGFORD — Edible Arrangements, which sells retail franchises that make floral arrangements of fresh fruit, has launched a major initiative to help military veterans become business owners.

Courtesy: Edible Arrangements

The Wallingford-based company announced Tuesday that it has created “Hero’s Welcome,” a nationwide initiative that will include specialized training, a franchise fee discount and mentoring from existing Edible Arrangements franchisees who are also veterans.

The company has set a goal of providing job opportunities for an additional 1,000 veterans throughout its franchise locations nationwide.

“The brave men and women of our military are the ones who have made it possible for each of us to enjoy the American Dream,” Edible Arrangements Chief Executive Officer Tariq Farid said in a statement. “I believe it is our obligation to help those who have sacrificed so much by doing what we can to give them the tools and support to achieve that dream themselves.”

In addition to launching the “Hero’s Welcome” program, Edible Arrangements also announced it will contribute $125,000 to the International Franchise Association’s VetFran program that franchise companies use to help military veterans make the transition to civilian life.

Steve Caldeira, IFA’s president and chief executive officer said the IFA is excited about the new opportunities created by the support of Edible Arrangements.

“Edible Arrangements’ contribution to IFA’s VetFran initiative is truly awe-inspiring and will help to strengthen the franchise industry’s efforts to further support veteran entrepreneurship and employment,” Caldeira said in a statement.

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